Unified

awe.sm and Unified join forces

Today, we are excited to formally announce that awe.sm has been acquired by Unified. At awe.sm we are motivated by the conviction that the power of sharing and social media is incredibly valuable — more valuable than it generally gets … Continue reading

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awesm-licenceplate

The $65,000 Tweet: how to track social media marketing to offline sales

Welcome back to our ongoing series on building and optimizing a performance-driven social media marketing program. In part 1, we discussed how to classify social media. In part 2, we evaluated how you can consider social media as a marketing … Continue reading

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It’s a mystery!

Why we track what we track: the case of the mystery shares

This week, we’re continuing our series on building and optimizing a performance-driven social media marketing program by exploring some specific findings that this approach has revealed to marketers who practice it. In part 1, we discussed how to classify social … Continue reading

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funnels are made of dough. GET IT?

Yes, Victoria, there is a social funnel (and here’s what it looks like)

As part of our series on building and optimizing a performance-driven social media marketing program, this week, we’ve been covering the basics. If you missed it, check out part 1, on how we classify social media. If social media is … Continue reading

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awesm shaves

Your marketing is owned, paid, or earned — and so is social

This week, we begin a series of posts introducing the basics of measuring the ROI of social media marketing. We begin by making sure everyone’s on the same page, terminology-wise. If you’re an awe.sm user, you’ve probably noticed that we … Continue reading

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awe.sm loves #climate

How #climate uses awe.sm to connect influencers with environmental orgs

In case you missed the news, we’re thrilled by this morning’s launch of #climate, a new tool that helps influencers harness their social popularity to spread the word for worthy environmental causes. The tool is straightforward and really clever: #climate … Continue reading

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Wanamaker’s

What content performs best on social media? (And why should you care?)

This is part 3 of an ongoing series exploring the experimental social media recommendation and optimization features being tested in awe.sm Insights. Collect them all! Interested in participating in the experiment? Curious to see what optimizations we recommend for your … Continue reading

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awe.sm repossesses the word influencer

Who’s your most effective social influencer? awe.sm Insights does the math

This is part 2 of an ongoing series exploring the experimental social media recommendation and optimization features being tested in awe.sm Insights. Collect them all! Interested in participating in the experiment? Curious to see what optimizations we recommend for your … Continue reading

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Do you know where your tweets are? Well, do you?

Want to know when to post for maximum ROI? Now, awe.sm tells you.

You likely remember that last week we introduced Insights, an experiment-in-progress to help marketers more easily understand what’s working and why. We’re still looking for help — get in touch to try it out, see what optimizations it recommends for … Continue reading

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Laika needs you!

Be an awe.sm hero: help us create Insights

Starting today, you can have a hand in helping us perfect a new experimental awe.sm feature: Insights. The project aims to identify for marketers what content is working, when to post, and whom to engage. But we need your help. … Continue reading

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