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One of awe.sm’s most powerful features is the ability to track your social sharing through to conversions on your site or in your app. Now, it’s time for your Neo “Whoa” moment: Social ROI! This is particularly useful if you’re tracking how social … Continue reading
It’s an awesome time to be awe.sm
This morning, we’ve announced that I’ve joined the team as awe.sm’s new chief executive officer. I’m sharing this post to give an idea of why I’m so excited about where the market is headed and why I think that the … Continue reading
Posted in Company, Featured
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Rails v Express v Zend
If I were to oversimplify, I would bucket awesm’s infrastructure in two categories: core APIs and products built on top of core APIs. In Bennett’s blog post he talked about the process of selecting java as the right solution for … Continue reading
Posted in Engineering
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How’m I doing? Easy ways to see if your social efforts are working
With awe.sm’s Reports, it’s easy to understand your own contributions to a marketing effort’s social performance. If you’re part of a large team with many projects, this is a great way to drill down to view your specific data. In … Continue reading
Posted in Product
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What are you learning at lunch?
For the past two years, every Thursday, we’ve had a Show & Tell lunch where a speaker presents a topic to the rest of the team. It started as a way to get to know each other, and it’s evolved … Continue reading
Posted in Culture
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Medium Data: things to try before abandoning SQL
Disclaimer: the following blog post is deeply imperfect. It’s not totally comprehensive, and it doesn’t justify every claim I make with quantitative data. It’s full of anecdotal evidence and subjectivity. But I’ve concluded that by the time I found the … Continue reading
Backups, EBS, and awe.sm
Following up on our post AWS: The Good the Bad and the Ugly we wanted to answer the most commonly asked question: “If you don’t use EBS, how do you handle backups?” The short answer is: “We use EBS.” To … Continue reading
Export awe.sm data to CSV
One of the design objectives guiding awe.sm’s new web tool has been reducing the amount of work you need to do on your own in a spreadsheet. Marketers already spend too much time wrestling with data, when what we want … Continue reading
Posted in Product
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Watch the geographic spread of viral sharing
Here’s a quick followup to last week’s profile of the Bones Brigade’s incredibly successful marketing efforts. As part of the filmmakers’ presentation of their efforts at this year’s Sundance Film Festival, our team paired awe.sm sharing data & attributed signups … Continue reading
Posted in Business, Featured
Tagged bones brigade, child sharing, social media marketing, topspin media
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Working with External Development Teams
While we grew our engineering team and maintained an existing product, working with an external development team enabled us to build an entirely new product. Here’s how we did it and what we learned. Continue reading
Posted in Business, Engineering
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