Introducing Enhanced Share Tagging

Lets talk about tagging. No, not this kind of tagging. Rather, I mean using awe.sm to tag each user share with custom attributes that are important to your business. For example — many of our customers have been using awe.sm tags to associate data like product SKU and author name with each share. Sounds pretty powerful right? It is. But now we’re announcing changes that will make custom attribute tagging even awesomer.

What’s Changing With Tags?

Starting today, we’ve increased the number of tags we support from 1 to 5. And, we’re also enabling you to pass in multiple values to each tag. Thats right, you can now have custom attributes for up to 5 tags, and each one can have multiple values — and you can specify these values for every user share. “Whoa!” you say? Whoa indeed.

How Can I Implement This New Functionality?

You can start using this new functionality immediately through our APIs. To begin, simply pass your data into the tag parameter whenever you create an awe.sm tracking link or when you update an awe.sm tracking link. You can also access your tag data using our Stats API to create entirely new functionality and reports.

Tips For Getting Started

Here are a few ideas to get you thinking about our enhanced tags functionality can be used.

Segment Your Users

Tags can be used to group users into segments based upon demographic and behavioral data. For instance, the example shown below will help you organize your data so you can later analyze how location, gender, or user type impacts sharing behavior.

Identify The Type of Content Most Frequently Shared

If you publish content, try using tags to track of the type of content you publish, its author, category, and the topic(s) covered. Then use this data to see which types of content from which authors have the biggest social impact.

Want more information? Contact us. We’re here to help you build awesome stuff on our platform.