Watch This Space!

Watch this space

The neat thing with being a cloud-based tool is that we can add refinements on a daily basis without having to mail everybody updates on floppy disks or bombard you with software updates that, if you’re like me, you totally … Continue reading

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awesome-so-money

You’re so awe.sm and you don’t even know it.

While you’ve been digging yourself out of the snow again — and again — and again — awe.sm’s continued to make it easier to power, measure, and optimize your social media marketing funnel. Since we launched awe.sm for Marketers this … Continue reading

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St. Valentine

5 ways to score with your social media strategy this Valentine’s Day

As everyone knows, February 14 commemorates the Roman Empire’s murder of Valentinus of Terni — twice: when Emperor Claudius Gothicus’ original sentence of death by clubbing and stoning somehow didn’t do the trick, he was re-sentenced to beheading outside the … Continue reading

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multiple-channels

Your customers’ conversations span multiple networks; why don’t your analytics?

In case you missed it, this week I’ve had the opportunity to post on  Jack Myers’ MediaBizBlog Network which explains why, in order to understand the recent sensational spike in holiday shoppers’ use of mobile devices, it’s essential to understand consumers’ … Continue reading

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awe.sm discusses IBM's Black Friday report

IBM’s Black Friday study got it more than a little wrong

At awe.sm, we know that social media is currently delivering significantly more value than it gets credit for, and that a closed-loop system like the one we have built is essential for marketers to understand clicks, conversions, results and return-on-investment … Continue reading

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awe.sm tracks more facebook

Introducing deeper Facebook tracking

One of the most powerful, and useful, features of awe.sm is the ability to directly compare how different social channels perform at driving clicks, pageviews, and site conversions. Using this methodology, a brand can discover, for example, My posts to … Continue reading

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hurry! stock up!

Whaaat? Get awe.sm for 80% off

What would you do to take the mystery out of your holiday social media marketing campaigns, and easily illuminate the exact results your posts produce? Not proxy metrics like Likes or Faves, but actual conversions and sales? Glad you asked. … Continue reading

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Fred McIntyre of awe.sm

Fred at iMedia: “The power of our technology… clearly stands apart from other approaches”

Last week, awe.sm announced the addition of powerful cross-channel ROI tracking to our awe.sm for Marketers product. awe.sm CEO Fred McIntyre made the announcement at iMedia Breakthrough Summit, where we presented as one of four finalists in their Next Wave … Continue reading

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Fred McIntyre on the teevee

WATCH: Fred McIntyre at iMedia Breakthrough Summit

Yesterday in Austin, our chief executive Fred McIntyre presented awe.sm’s new cross-channel view at the iMedia Breakthrough Summit’s Next Wave Competition & Showcase. While we await word on whether awe.sm won the competition, here’s an interview Fred gave shortly after … Continue reading

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Social is growing

Track social ROI across multiple channels

When I joined as awe.sm’s CEO a few months ago, I outlined the excitement within the social marketing landscape, and the incredible opportunity to help business better navigate and understand the growing global social media audience. By the end of … Continue reading

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