Fred McIntyre on the teevee

WATCH: Fred McIntyre at iMedia Breakthrough Summit

Yesterday in Austin, our chief executive Fred McIntyre presented awe.sm’s new cross-channel view at the iMedia Breakthrough Summit’s Next Wave Competition & Showcase. While we await word on whether awe.sm won the competition, here’s an interview Fred gave shortly after … Continue reading

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Social is growing

Track social ROI across multiple channels

When I joined as awe.sm’s CEO a few months ago, I outlined the excitement within the social marketing landscape, and the incredible opportunity to help business better navigate and understand the growing global social media audience. By the end of … Continue reading

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The Publisher Funnel

What’s the social calculus of comments? (And why should you care?)

We recently had the opportunity to present at the DataWeek Disqus Summit. Here’s a recap of our presentation, led by awe.sm’s Fred McIntyre and Disqus’ Ro Gupta. The term “social media analytics” is thrown around frequently, but publishers and marketers … Continue reading

Posted in Engineering, Featured, Product | 3 Comments
Google is not impressed

Free webinar: “‘ROI’ isn’t a four-letter word”

This week, awe.sm launches a series of webinars for social media marketers. Our first will explore the very concept of measuring social’s “ROI”. Why is this important?… There’s no shortage of suspicion or outright animosity between social media marketers and … Continue reading

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awesm-announce-disqus-310x210

Track Disqus events as awe.sm conversions

awe.sm’s core speciality is tracking the ROI of each social post. Fundamentally, we do this by attributing goal conversions on your site back to the specific posts that caused them. So far, so good, but what’s a good goal to … Continue reading

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awe.sm for marketers – Hero

Now everyone can be awe.sm!

Today marks a huge milestone for awe.sm as we release our first product built for marketers. Our platform’s powerful social ROI measurement capabilities are now available to anyone, with no engineering work required. What’s New Historically, awe.sm has focused on … Continue reading

Posted in Featured, Product | 7 Comments
awesm-loves-gumroad

Introducing awe.sm’s integration with Gumroad

One of awe.sm’s most powerful features is the ability to track your social sharing through to conversions on your site or in your app. Now, it’s time for your Neo “Whoa” moment: Social ROI! This is particularly useful if you’re tracking how social … Continue reading

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Fred McIntyre, awe.sm CEO

It’s an awesome time to be awe.sm

This morning, we’ve announced that I’ve joined the team as awe.sm’s new chief executive officer. I’m sharing this post to give an idea of why I’m so excited about where the market is headed and why I think that the … Continue reading

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Screen Shot 2013-03-15 at 5.05.25 PM

How’m I doing? Easy ways to see if your social efforts are working

With awe.sm’s Reports, it’s easy to understand your own contributions to a marketing effort’s social performance. If you’re part of a large team with many projects, this is a great way to drill down to view your specific data. In … Continue reading

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lunch

What are you learning at lunch?

For the past two years, every Thursday, we’ve had a Show & Tell lunch where a speaker presents a topic to the rest of the team.  It started as a way to get to know each other, and it’s evolved … Continue reading

Posted in Culture | 1 Comment