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This Friday, October 5th from 6pm-8pm awe.sm is teaming up with a bunch of other Foundry Group portfolio companies to host a recruiting happy hour at Dogpatch WineWorks. This will be like the tech startup version of a job fair … Continue reading
Announcing Improved Conversion Goal Tracking
We’re pleased to announce a bunch of new changes to awe.sm conversion goals. If you’re a developer you may want to checkout our change log. For mere mortals, keep reading for a quick summary of what’s new. Treat Clicks as … Continue reading
Posted in Featured, Product
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Introducing Enhanced Share Tagging
Lets talk about tagging. No, not this kind of tagging. Rather, I mean using awe.sm to tag each user share with custom attributes that are important to your business. For example — many of our customers have been using awe.sm … Continue reading
Posted in Product
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Announcing Faster Share Buttons and CORS Support
The awe.sm-powered Facebook Like and Twitter Tweet buttons can now be added to your website without slowing it down. Our new asynchronous loading method decreases the perceived load time of your website by adding the awe.sm-powered sharing buttons after the … Continue reading
Welcome, Michael!
awe.sm has a time machine. As proof, consider: I joined awe.sm in January 2011, and Bennett wrote me a very nice welcome blog post that ran in these pages in January 2012. He wrote it in a timely fashion, then … Continue reading
Posted in Company
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Announcing HTTPS support for awe.sm APIs & tools
Starting today, websites and applications can use our awe.sm-powered Facebook and Twitter sharing buttons, Conversions JavaScript library, and awe.sm APIs via HTTPS. They also can create tracking links on the awe.sm domain with HTTPS redirections. It’s easy to implement. Just … Continue reading
Welcome JEC!
The awe.sm team is proud to welcome Jonathan Cowperthwait. He goes by many names, but we prefer to call him JEC (rhymes with “heck”, E is for Edward) since our CEO goes by Jonathan and “Jonathan2” would have been demeaning. … Continue reading
Meet the new awe.sm for Developers
When Laurie and I set out 2.5 years ago to quantify the effectiveness of sharing integrations and other social marketing efforts, we honestly didn’t know who would find our technology most useful and in what ways. We just believed there was a broad-based need to move … Continue reading
Create QR codes with awe.sm
Starting today, it’s easier to track the performance of mobile marketing right alongside your other marketing channels. Use awe.sm to create unique QR codes, and measure how many site visitors come to your site from scanning mobile ads in the … Continue reading
Twitter drives 4 times as much traffic as you think it does
Over the last few weeks, TechCrunch has run a couple posts using their own referrer logs to measure how sharing on various social services drives traffic. In these and other analyses based solely on referrer information, Twitter performs surprisingly poorly … Continue reading
Posted in Business, Featured
Tagged analytics, google analytics, omniture, referrers, social media, social media marketing, twitter
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