Tag Archives: social media marketing

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Watch the geographic spread of viral sharing

Here’s a quick followup to last week’s profile of the Bones Brigade’s incredibly successful marketing efforts. As part of the filmmakers’ presentation of their efforts at this year’s Sundance Film Festival, our team paired awe.sm sharing data & attributed signups … Continue reading

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Twitter drives 4 times as much traffic as you think it does

Over the last few weeks, TechCrunch has run a couple posts using their own referrer logs to measure how sharing on various social services drives traffic. In these and other analyses based solely on referrer information, Twitter performs surprisingly poorly … Continue reading

Posted in Business, Featured | Tagged , , , , , , | 52 Comments
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How big brands use social media (and you can too)

Greg Shove, CEO of Halogen Media, had a great post yesterday on the paid, earned, owned (PEO) media model. This framework for integrated marketing campaigns isn’t new: I saw it mentioned on Darren Herman’s blog recently; Fred Wilson was the … Continue reading

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A tweet with a full link

URL shorteners are dead. Long live URL shorteners!

Last week, 364 days after first announcing their t.co link wrapping service, Twitter started rolling out automatic URL shortening on Twitter.com. URL shorteners existed long before Twitter and will continue to exist, but this move by Twitter means the need … Continue reading

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TweetPo.st: The Next Generation

* Update: We’ve suspended new signups on TweetPo.st until further notice. Full details here. * I’m very happy to announce  we have begun private beta testing the new version of TweetPo.st. I’ll include the full back-story below, but I personally … Continue reading

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Presenting awe.sm

We’ve mentioned awe.sm a couple of times on this blog, and now it’s finally time to pull back the curtain and tell you guys what it’s all about. awe.sm is an open sharing analytics platform — a way to instrument, … Continue reading

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BarCampLA 7 Presentation: ‘URLs are the new cookies’

I just finished my presentation at BarCampLA 7 called ‘URLs are the new cookies’ (name credit: Alistair Croll). I talked a little bit about awe.sm, but the point was more to discuss the problem statement awe.sm is trying to solve. … Continue reading

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Entertainment-as-a-Service

I just got back from a really fun (and delicious) lunch with Peter of Pantless Knights, who is in LA working on a hilarious new video, and one of the main things we discussed was the idea of Entertainment-as-a-Service. The … Continue reading

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10 Smart Brands using Social Media

I just read a great post over on Mashable, that I wanted to share here: Presenting: 10 of the Smartest Big Brands in Social Media While this is ostensibly a post about large national/global brands, I found the underlying lessons … Continue reading

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Suggest to Techmeme button for WordPress

As noted in the (several updates to the) original post, the javascript code I wrote for the ‘Suggest to Techmeme’ button won’t work when inserted into posts on self-hosted instances of WordPress (unless you have the Exec-PHP plugin installed, like … Continue reading

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