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If you’ve ever wanted to see exactly how information spreads through social channels like Twitter and Facebook, now you can with VIPLi.st, a fun visualization of the data awe.sm tracks for Plancast.

Plancast is a great service that enables users to share and discover events with their friends. One of the main ways that social discovery happens is through Plancast’s deep integrations with Twitter, Facebook, and Google Buzz. All of this activity happening off their site is a big driver of traffic and engagement to Plancast, so they integrated with awe.sm to track how these external shares drive results.

The core integration is completely white-labeled using the awe.sm API and Plancast-branded tracking links, giving Plancast full control of the design and functionality of their sharing features. In addition to the dashboard we provide, awe.sm data also is pushed into Plancast’s Google Analytics account so they can see everything in one place.

We originally built VIPLi.st for the Strata Startup Showcase*. It uses the data we track for Plancast and combines it with their attendee data to build a map of how word of an event spreads through the social web. Enter the URL of any Plancast event to see how many sign-ups each attendee drove and through what channels, like this VIPLi.st for SXSW Interactive.

VIPLi.st is just one example of the many powerful use-cases that can be tracked with awe.sm and it was built in under a week using our APIs. For more thoughts on the potential applications of awe.sm, check out my interview with Pete Warden on ReadWriteWeb. If you’re interested in learning more about awe.sm, drop us a line at questions [at] awe.sm.

And if the challenge of turning the chaos of high volumes of sharing data into compelling products like this appeals to you, we’re hiring!

Finally, here’s a video of me telling Robert Scoble basically what you’ve just read :

* Credit to our friend @gregarious for the initial idea for VIPLi.st.